The counterfeit market directly affects many brands and companies, often resulting in profit loss and employee layoff, thus damaging entire supply chains. It undermines development and research work at global levels, could endanger buyer health, and even harm relationships between governments and companies. It also means local authorities can’t collect state or revenue taxes on the goods, resulting in fewer resources to invest in the common good.
While the internet has brought many rewards to our personal and collective life, several high-tech giants have also gained a tremendous amount of power, including Facebook, Amazon, Google, Alibaba and Instagram. Counterfeit criminals are using the same common and widespread tools provided by these companies to attract consumers, to showcase and sell their illicit wares, and to transfer money into the open. These organizations use a variety of online options and platforms to better provide a safer, more efficient and more profitable “user experience”. Particularly on Instagram, they deploy advanced techniques (botnets, algorithms, etc.) to constantly flood the platform with ads and offerings about a wide range of counterfeit goods.
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